Why Family Offices Should Acquire a Sports Club

Many reasons exist why family offices and executives buy sport clubs or invest in sport teams. It could be for the #Joyofownership, the #businesschallenge or #familybranding.

Owning a club is not just a sport happening but also includes a wide span of industries coverning #realestate (the stadium) and the different businesses like #stadiumactivities, #restaurants, #shops, #onlinestores … not forgetting that all clubs and each player are #marketingrelays and #marketingnetworks.

If well managed, it creates #joy and this is what it is all about as you can read in this paper.